The cost
One payment.
No subscription.
The contacts you forgot are still in your DMs. Get them back, organized, in 10 minutes. Free to try on 20 of your real contacts. 99€ one-time to unlock the full archive. Pay once, own it.
No subscription. No seat count. No "enterprise plan". The thing costs what it costs, you pay once, you own it.
PAY ONCE · USE FOREVER NO SUBSCRIPTION · NO SEAT COUNT VAT INCLUDED
Try it
Free
Zero signup · Zero risk
0€ / forever
- 20 random contacts classified with a full Claude narrative
- Entire archive sorted into the export (regex classification)
- The other contacts come out locked — you see what you're missing
- Lands in your private dashboard on backline.so
- No full summaries beyond the 20
Try it free → Start here
Most pick this
One Run
Your whole archive · One shot · Yours forever
99€ / once
- Every qualified contact gets a full narrative summary
- No limit on archive size — 5 years of DMs, all in
- Every row unlocked in your private dashboard on backline.so
- Uses our infrastructure — no API key to manage
- Yours forever — no expiry, no subscription
Buy One Run → Have a different promo code? Got a friend's code?
Update
Already bought One Run? Refresh your contact list. 29€/ once
Buy Update →
BYOK
Got your own Anthropic key? Unlimited, your tokens. 79€/ once
Buy BYOK → Side-by-side
- ✓20 random contacts with a full Claude narrative
- ✓Every classified contact in your private dashboard
- ✓Filter by function & signal · search · take notes
- ✓CSV export anytime
- ✓Unlimited archive size
- ✕Full Claude summaries beyond the 20
- ✕Re-import smart-merge (your edits preserved across runs)
- ✕One sample run total — no second drop on Free
Try free → Most pick this
One Run
Yours forever · 99€
- ✓Every contact with a full Claude narrative
- ✓Every classified contact in your private dashboard
- ✓Filter by function & signal · search · take notes
- ✓CSV export anytime
- ✓Unlimited archive size
- ✓Re-import smart-merge — your edits preserved on re-runs
- ✓One full-archive run · no subscription
- ✓Update add-on at 29€ when you want a refresh
Buy One Run → vs Instagram CRMs · vs DIY tools
$45–$99/month feels normal until you stack a year of it. Then the math gets loud.
- ✕ Live Meta API only — your years of DMs stay invisible
- ✕ Requires Instagram Business connection · account ban risk
- ✕ Built for e-commerce / coaching · not artists
- ✕ Monthly subscription · billed forever
SetSmart $99/mo · ~$1 188/yr - ✕ AI Instagram CRM, but it qualifies leads — not archives DMs
- ✕ Sales-team UI · built for closers, not working artists
- ✕ $99/mo = 12× Backline in a single year
- ✕ Stop paying, you lose access to your own contact graph
- ✕ Generic multichannel CRM · no music or artist context
- ✕ Per-user pricing scales with team — solo cost stings most
- ✕ No native IG DM archive — pipeline-only, no history
- ✕ Monthly subscription · annual renewal
- ✕ No AI classification of DMs — you do it row by row
- ✕ No Instagram import — copy/paste handles manually
- ✕ Annual subscription · billed forever
- ✕ Setup takes hours · maintenance is on you
- ✕ Same — no IG ingestion, no AI summaries
- ✕ Power-user automations cost extra blocks
- ✕ Annual subscription · scales with seats
- ✕ 100k+ records ? You'll hit Pro / Enterprise pricing fast
- ✓ Drops your IG export → sorted contact list automatically
- ✓ Claude AI writes a 2-line narrative on every conversation
- ✓ Pay once · no subscription · ever
- ✓ Setup is 1 click + a 10-min parse. Maintenance = zero
Questions.
Fair.
Why no subscription?
Because it's a tool, not a service. You want a refresh every 3–6 months, not every Tuesday. Subscriptions are a tax on software that didn't deserve to be rented. You pay once, you own it, we stop billing you. Revolutionary.
Why even a Free tier if you want me to pay?
Because any pitch or demo lies. You see what Backline does on your actual contacts before you open your wallet. Twenty is enough to judge quality, small enough that we don't lose money. The other contacts come out locked in the export — you see the volume you're missing, you decide.
What happens with my data?
Your Instagram DM export is uploaded over an encrypted connection. Only the text of your qualified conversations gets sent to Anthropic's Claude API via our proxy, for summarization — and we don't store any of it. Full breakdown on the privacy page.
Why BYOK at 79€ — that's less than One Run?
BYOK (Bring Your Own Key) means you pay for the software only — you cover the Anthropic API costs yourself via your own key. For a big archive, the API cost can be $5-20, so it's technically cheaper than One Run if you're already set up with Anthropic. We charge less because we don't carry the infrastructure cost. Fair deal for tech-savvy people.
Start anyway
Start free.
Pay when convinced.
No card, no subscription. Drop your Instagram DM export. See what surfaces on 20 of your real contacts. Decide from there.
Try it free →